Flightdeck CRMOnline

Customer Relationship Management, or CRM, offers huge potential to businesses that are eager to grow, with successful implementations showing a double digit growth in revenue, improved productivity and increased customer satisfaction. At the same time respected research groups such as Gartner and Meta report that more than 50% of CRM projects fail. With so much to gain, how can businesses ensure that the use of a CRM system supports their objectives?

From wikipedia:

Customer relationship management (CRM) is a customer-centric business strategy with the goal of maximizing profitability, revenue, and customer satisfaction. Technologies that support this business purpose include the capture, storage and analysis of customer, vendor, partner, and internal process information. Functions that support this business purpose include sales, marketing, customer service, training, professional development, performance management, human resource development, and compensation. Technology to support CRM initiatives must be integrated as part of an overall customer-centric strategy. Many CRM initiatives have failed because implementation was limited to software installation without alignment to a customer-centric strategy.

We recommend that users considering any CRM system undertake an initial review of their objectives to determine what level of customisation and training is right for their business.

Flightdeck is a very flexible and configurable CRM software solution. Out of the box it provides many features that you would expect in a comprehensive CRM system, including tracking of contacts and correspondence, marketing campaigns, sales leads, customer service issues, assets, product implementations, contracts, complaints and others. The real power of the Flightdeck system is the ability to configure it to individual needs, and a properly implemented project will minimise the risks of your CRM implementation not working.

Within Flightdeck you can define whatever data you want to hold on any of the defined entities. You can create your own bespoke activities (that might represent processes unique to your company) with as much Infomation on them as you require. In addition you can also create sub-types of the different entities to fully map the system to your business. Becasue it is so powerful, proper consideration of your needs can ensure that it is then implemented to properly support your business objectives.

Flightdeck CRMLicensing Details

The Flightdeck software is available on a monthly license, based on number of simultaneous users. To get the most out of the system users would normally also subcribe to Microsoft Office and Hosted Exchange. Any implementation and training work is billed as required and is payable at point of delivery.